I will report on this sometime later, but for the time being, let's really hand it to Google.
I am not sure if it's because at heart it's a "geeky" company, but they keep pushing for all the right ideas. Google folks are basically answering one basic question (over and over and over again):
Once I have access to all large quantities of data and I can mine them in seconds, what can I discover, predict, infer?
Google is turning into a "statistician's heaven".